To be at the forefront of economic value addition and associated with responsible long-term and sustainable business and investment activity in the MENA Region.

Our Mission

  • Be the preferred choice for our strategic business partners and customers
  • Be an employer of choice with an open environment for people development & growth
  • Have a meaningful presence in the community and the eco-system we operate in
  • Be an effective source of constant sustainable value creation to our shareholders.

Our Values


We will be straightforward, honest and truthful in our conduct and in our business relationships.


We will be impartial and open-minded in our conduct and will not allow bias or conflict of interest to cloud our judgement.


We will be committed to excellence in everything we do.


We will abide by all the applicable laws and regulations and we will not compromise our ethical values to achieve business goals.


We will treat our people, partners, customers and community members with respect.

Foster Positive Change

We will embrace innovative ideas and positive change, for our collective sustainable success.