The UAE’s Al Shula General Trading Company is a joint venture between Ali Zaid Al Quraishi & Brothers and Abdullah Al Majid Establishment. Al Shula is the exclusive distributor of world famous Mattel toys in the GCC countries of the UAE, Oman, Qatar, Kuwait and Bahrain.
With the GCC’s large youth population, companies offering entertainment, recreation and interactive learning products are well placed to capitalize on this growing market.
Al Shula distributes to some of the largest retailers in the region, including Carrefour, Hamleys and ToysRus. The company aims to offer wholesome opportunities for family fun. Its products help children dream big and create lifetime memories of happy play.